![]() ![]() The simulcast then moved to E! (which also became NBCUniversal-owned and sister network of CNBC in January 2011 due to that company's purchase by Comcast), where it remained until the simulcast ended in January 2009, when the network had expanded its reach on digital cable systems enough to discontinue the simulcast. Starting on Jthe network's morning pre-opening bell programming (from 5:30 AM to 7 AM) was also aired on the USA Network, simulcast in a paid programming arrangement with the channel until 2004, when that network dropped the simulcast months before the NBCUniversal merger was consummated, due to concerns that USA would then air the coverage of a competitor to future sister network CNBC. Shortly after Bloomberg's launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997, which was picked up by some broadcast stations in early morning periods to provide a de facto morning business show. The network has took over the channel space of the-defunct Financial News Network, as well as hiring most of the former FNN workforce. ![]() ![]() Within a year it was renamed Bloomberg Information TV, before it was shortened to its current name in 1998. Bloomberg Television first launched in the United States in mid-1994 under the name Bloomberg Direct and was first carried on the then new satellite television service DirecTV.
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